Case Study: Lead Generation
How to Generate High-Quality B2B Leads
Using The Automated Webinar Sales Funnel
Challenge
Corefact Corporation, is a real estate marketing company and an INC 5000 award-winning company, serving thousands of real estate agents in the United States. The company wanted to automate their marketing for high-ticket services and grow their business using automated webinar funnels.
Previously, the company had tried hosting webinars but wanted a more streamlined process that could produce marketing qualified leads for the sales team.
Strategy
Before we began this project, we knew it would require a detailed strategic marketing plan and therefore began working closely with the internal marketing team.
Through our collaboration efforts, we were able to fast-track the steep learning curve of the real estate industry and create foundational tools necessary for best marketing practices.
Right away, we set off to build the ultimate webinar sales funnel with targeted goals and set KPIs.
Services rendered:
- Webinar Marketing Strategy
- Facebook Ads Marketing
- Facebook Messenger Marketing
- Email Marketing
- Content Marketing
- Webinar Sales Funnel Landing Page
- Webinar Slides Deck / Presentation
- Webinar Design & Film
- Sales Copywriting (Ads, Emails, Landing Pages)
- Facebook Ads Campaign
- Email Campaign
- Content Blog & Articles Series
- Marketing Automation Software
- Lead-Tracking Software
- Lead Nurturing & Lead Scoring
- Facebook Analytics
- Webinar Analytics
- Google Analytics
- Conversion-Rate Optimization
Facebook Ad: as shared and viewed publicly. Highly effective sales copywriting using psychology based formula.
Auto-Webinar & Landing Page: highly optimized page designed for conversions.
Marketing Qualified Leads – Tracking Report: lead details including full name, email, and phone number for the sales team.
Facebook Ads Report: raised our Ad score from a 5/10 (average) to an 8/10 (great) which massively improved our marketing results for more clicks, more views, and more leads.
Impact
Utilizing the power of marketing automation and webinar sales funnels, we were able to meet and exceed expectations beyond anything previously set forth.
Upon completion of this marketing project, we were able to review and identify additional opportunities to optimize the webinar sales funnels to produce even better results following a sustainable and strong growth trajectory.