Case Study: Product Launch, Ecommerce
New Product Gets Featured On Local News Station & Secures 3 Corporate Deals
For Shopify E-commerce Store
Challenge
During the height of the pandemic (June 2020), EZ Vibe Company, a food-catering service made a pivot in their business model and wanted to re-launch. The company down-sized and created a new product.
Previously, the company had tried a product launch but did not achieve satisfactory results. Yet, EZ Vibe believed that with a proper marketing strategy there was still a chance to achieve product-market fit.
Game Plan
Before we began this project, we knew it would require an unconventional approach to marketing.
Businesses were closing up shop due to COVID-19, but the demand of online sales was greater than ever.
Working closely with EZ Vibe, we identified a new opportunity within the market segment and moved quickly to capitalize.
Services rendered:
- Product Launch
- Marketing Strategy
- Shopify Store
- Landing Page Design
- Branding
- Facebook Ads
- Instagram Ads
- Media Production
- Content Marketing
- Email Marketing
- Conversion-Rate
- Optimization
Landing Page: high-quality design to enhance the product launch.
Multi-channel Marketing: utilizing social media to maximize brand awareness.
Facebook & Instagram Ads: increasing brand reach and building pressure for the product release (before public debut).
Getting the First Deal: with the much anticipated product launch, a business owner reached out and was ready to place a large order.
Getting on the news & landing more deals: with a powerful marketing campaign, landed our client on the local Sacramento news, and created more B2B opportunities.
Don't take our word for it:
Impact
Anyone can launch a product and create an online store, but few can make it successful.
This product launch was strategically setup from end to end. Pre-marketing, pre-launch, product launch, and post-launch, with each phase designed to build anticipation and masterfully gather an audience of buyers before the product was ever released. Upon release, well the results speak for itself.
Driving the strategy was a powerful marketing campaign using unconventional methods which fully supported the product launch at every step.
And now, moving into 2021, we’ll be growing EZ Vibe Company into a strong contender in the highly-competitive coffee industry.
Stay tuned!