Case Study: Lead Generation, Local Business
Local Business Generates 7 New Clients With 750% ROI In 6 Days
Without Relying On Groupon, Yelp, Or Discount Codes
Challenge
Swish Maids, a local service business specializing in white-glove housekeeping services wanted to expand and grow its clientele.
Previously, the company had tried Yelp and Groupon services, but now wanted a more strategic approach.
The company wanted to attract professionals and middle-class earners with a extra discretionary income to utilize its premium services.
Game Plan
Before we began this project, the main questions we wanted to ask ourselves: how can we effectively market to this specific audience and capture high-quality leads.
Timing and execution played a critical role in this strategy which included the following services we provided:
- Marketing Strategy
- Facebook Ads
- Campaign
- Ad Design
- Landing Page Design
- Lead-Tracking
- Software
- Automated Survey (for Customer Reviews)
Facebook Marketing: ad design and audience targeting for high-income earners (ages 25-40). Ad running up until Mother’s Day.
Screenshot provided by Swish Maids: Clients booked directly via landing page and triggered our Lead-Tracking software.
Customers that booked were offered the Ad special, as well as a chance to upgrade to other premium packages.
As a result, the business reported that 2 customer bookings were upgraded.
Screenshot provided by Swish Maids from automated customer survey.
At a 25% Conversion-Rate!
Impact
We were able to help Swish Maids generate 7 clients during this campaign with a 750% Return on Investment. Furthermore, 3 highly satisfied clients booked recurring services with Top-tier packages after the campaign ended.